I reviewed J. Kenji López-Alt’s new book, The Food Lab: Better Home Cooking Through Science, for WIRED.com. I later interviewed Lopez-Alt onstage for the Commonwealth Club.
Category: Wired
The Sickeningly Low Rate of Vaccinations at Silicon Valley Day Cares
In February I reported on the vaccination rates at daycares associated with Silicon Valley companies. In my investigation I found that the childcare centers affiliated with several large companies — Google and Pixar among them — had unusually low rates of vaccinations among young children.
I followed up on the story here and here.
I discussed my reporting on CNBC’s Power Lunch show.
Marketplace: Tech firms don’t just get their workers from Ivy League schools
The Schools Where Apple, Google, and Facebook Get Their Recruits
For the Infoporn section of Wired’s June issue, I analyzed LinkedIn’s massive database to determine which universities send the most graduates to tech companies like Facebook, Apple, Google, and Twitter.
Michael Lewis on Exposing Wall Street’s High-Tech Swindle
In April I interviewed best-selling author Michael Lewis in Los Angeles about his new book, Flash Boys: A Wall Street Revolt.
The Mad Scientists of Yum
For Wired’s October 2013 cover package about the future of food, I interviewed Steve Gundrum, CEO of the food development firm Mattson Foods, about how the company comes up with new snackables and what’s up with all the kale.
Wired’s 20th Anniversary: IPOs
For Wired’s encyclopedic 20th anniversary issue, I analyzed more than two dozen iconic IPOs of the past twenty years and compiled them into this infographic.
Talking bullets on New Zealand public radio
In March I was interviewed by the New Zealand public radio program This Way Up about my Wired piece on ammunition.
Marketplace: Billions of bullets manufactured every year
In February I was interviewed for American Public Media’s Marketplace, a public radio program that’s distributed nationally, about my piece about the ammunition industry.
If you want to stop gun violence, start with bullets
“Overkill,” my feature on the ammunition industry, appears in the March 2013 issue of Wired.
How Visionaries Spot the Future
In spring of 2012, as part of Wired’s 20th anniversary celebration, we asked eight prominent thinkers in the tech world about how they spot the future. My interviews with Chris Sacca, Esther Dyson, Joi Ito, Paul Saffo, Juan Enriquez, Tim O’Reilly, Vint Cerf, and Peter Schwartz can be found here.
Interview: Dan Ariely, behavioral economist
In June 2012, as part of the Live Talks LA series, I interviewed Dan Ariely, best-selling author of Predictably Irrational and The (Honest) Truth about Dishonesty. Here’s a link to the story.
As Lost Ends, Creators Explain How They Did It
Wired, May 2010
My interview with Carlton Cuse and Damon Lindelof, co-executive producers of Lost, for a feature package I co-edited to commemorate the series’ finale. PDF link
I later chatted with Wired senior editor Nancy Miller about Lost for the magazine’s Storyboard podcast.
The Dotcom Boom, 10 Years Later
Wired, March 2010
I conceived of and edited this 8-page feature package commemorating the 10-year anniversary of the dotcom bust.
(Download PDF.)
I later discussed the package for Wired‘s Storyboard podcast.
An Epidemic of Fear: The Aftermath
Wired, November 2009
In 2009 Wired published a brave piece by Amy Wallace entitled, “An Epidemic of Fear: How Panicked Parents Skipping Shots Endangers Us All.” The piece was hugely controversial — a year later, readers were still sending letters about it.
In the weeks following the story’s publication, Wired launched a blog, which I edited, providing some of the background reporting that didn’t make it into the story. A group of reporters also answered readers’ questions and covered news of a mumps epidemic in New York.
As the editor of Wired‘s letters section, I was also charged with condensing close to 1,000 reader responses into two pages in the print magazine. Read that letters section here. I discussed the challenges of editing that section in this Storyboard podcast.
Anatomy of a Google Auction
Wired, June 2009
How do Google ads work? This diagram, which accompanied a feature story by Steven Levy about Google’s advertising technology, explains how the search giant’s scoring system ranks text ads.
Organics Are Not the Answer
Wired, June 2008
Organic isn’t just Farmer John; it’s Big Ag. Plenty of pesticide-free foods are shipped thousands of miles in carbon-dioxide-belching trucks. In some cases, conventional agriculture can be kinder to the planet. This article was part of a Wired cover package.
Why Things Suck
Wired, February 2008
Journalists love to kvetch, so it’s no surprise that Wired published a cover package called “Why Things Suck.” The package, which I co-created, aimed to explain the scientific reasons that, for example, office printers jam or human knees fail. In addition to editing several pieces, I explained why your tomatoes taste terrible (short answer: because you’re eating them in February!) and why fertility treatments fail so often (short answer: gametes are fragile).
Joanna Pearlstein 
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